Aroma is a website design that sells natural aromatherapy and skincare products, as well as offers services that promote relaxation and well-being. The purpose for creating this design is to provide an interface for individuals to seek aromatherapy products and services, while making a platform with seamless navigation and visually engaging content.
Case Study
The goal and desired outcome of this project was to create a convenient navigation and visually-appealing layout for users to utilize. The intended target audience of the app is for individuals seeking natural aromatherapy products and services. It’s great for users who want to shop and book appointments online. As part of my design process, I created a detailed persona, using characteristics that help with understanding the target audience. I began by researching websites within the same category to better understand how the products and elements are laid out. Another reason I did this was to check what they have included with the intention of having all necessary information present. I developed a persona which outlines possible traits of an intended user. I created wireframes of my website layout for each page and went on to user testing prior to building my high fidelity website design pages. I ended by creating mockups for desktop and mobile devices.
Process
Destinee Francis | Graphic Designer and UI/UX Designer
