Visit Los Angeles

The Visit Los Angeles poster series were designed to promote the beauty of the city to travellers, while highlighting key staple areas that travellers won’t regret visiting. The Hollywood Hills is the prominent landmark in the first poster, whereas the Hollywood Hills, Walk of Fame, Universal Studios, nightlife and palm trees are all other key components to Los Angeles displayed in the second poster to give more of the city’s background and insight in tourist attractions.

This two series poster was designed to promote Los Angeles as an attractive destination for travellers. The goal was to capture their attention, spark their interest and motivate them to visit the city. The intended audience are individuals who are seeking a unique place to travel to and want to explore new places. One poster displays many parts of Los Angeles all in one to give viewers a glimpse of the city as a whole. This was shown by highlighting the warm weather by displaying palm trees, and by showcasing other exciting landmarks such as the Hollywood sign, Walk of Fame and Universal Studios. I thoroughly thought out the main purpose of advertising this poster which allowed me to come up with many creative ideas by researching Los Angeles’ key features. I created multiple sketches to explore different visuals approaches, selected a series of colors and typography and finally, incorporated all the visual elements together to produce two distinctive posters.

Process